UGG Men’s Seeding PACKAGING

GOAL: To inspire social media sharing through Do Nothing campaign seeding gifted to sport celebrities and VIPs showcasing their one-of-a-kind slippers. 

SOLUTION: After exploring several solutions, a custom box, sleeve and insert were created to achieve the greatest customer experience – balancing messaging needs with a grand product reveal. The design came life in the form of Instagram-ready boxes, after working closely with the vender from concept sketches, to paper and ink selections, and to final production.