Reusable fluff it packaging | UGG

GOAL: Think outside of the box — literally — to develop a solution that is not a box to showcase the colorful, interchangeable sandal straps targeted to young women.

SOLUTION: A custom pouch featuring design elements from the sandals that can be reused as a clutch and to store straps in between uses.

CASE STUDY: See how this project evolved from request through concept to final sample.